I am listening to the 2010 FIFA Theme Song by K´naan. And finally the long searched pieces of the puzzle came together: people ask why there is never so much excitement around UN general assembly meetings as there is around the world cup. Why Copenhagen failed even though people walked, cycled and swam there from all over the world? Why the whole sustainability conversation is becoming a nuisance before it reached it´s tipping point?
Was there a theme song associated with them? Were people betting on the outcome? Did people wave flags and wear colorful wigs? Did everyone move in one one rhythm, did people really connect for the purpose? Did people hang out with friends, having something to drink, to eat and staring glued at the screen while making jokes, yelling at the players thousands of kilometers away, jump out excited every time a player approached the goal?
It is true, sustainability has become a fashion thing, but it has never really become FUN, something that connects us out of joy instead of necessity.
So, to all those campaigning for a more connected, more responsible future - MAKE IT FUN! Make people´s feet dance, but fundamentally, not here and there every now and then!
Let´s see if COP 16 in Mexico can make the FUN and the change - the success. We still have time - good 5 months!
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